Monday, February 06, 2012
By Manoj Kumawat
Luxury automakers get focused on country’s suburban market
As per the report of a leading news agency, with the changing market waves the leading automakers has increased their business momentum in the smaller cities of the country especially for the luxury car segment.
The ongoing Auto Expo in the sub-urban city like Bhopal become an auto-hub where, more than fourteen leading auto manufacturers are participating with great enthusiasm including the Maruti Suzuki, Hyundai, Toyota, Renault, Mahindra & Mahindra, BMW, Nissan and more. The auto experts admitted that the Bhopal auto expo has receiving the immense response from the potential and young buyers, which is beyond their expectations.
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The BMW Sales Consultant Nilesh Tiwari has addressed to the IANS that initially the company is targeting to achieve the sales of around 20 cars, but if the market will keep booming in same way then, the company will exceed to their 2012 sales targets. BMW is putting all possible efforts to strengthen their brand value by owning the service centre in these growing sub-urban markets.
Similarly, the British luxury car manufacturer ‘Jaguar’ has pulled up their sock and very busy in choosing the state dealers. The Sales Manager of Jaguar and Land Rover, Sameer Ahsan has said that the on the basis of the preliminary research the Madhya Pradesh buyers use to approach other states or urban markets to purchase the luxury vehicles.
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Therefore, company will fill this gap by flourishing their two brands. The Land Rover has reported the numbers of booking orders before its launch in the company’s Indore showroom with the two sold models. The Jaguar’s model that has been priced around Rs.96 lakh (on road) is attracting the potential buyers in the state.
The Mitsubishi Pajero is the best selling model in the Bhopal (with an average sale) and Nagpur, claimed by the Assistant Sales Manager, S.M. Sheikh. The SUVs and Mitsubishi Pajero market has got the significant growth. In order to buzz the marketplace in Bhopal, company has all prepared to come with its all new Lancer Evolution X. This luxury sedan will be priced around Rs.50 lakh.