Thursday, May 17, 2012
By Pawan Rana
Mahindra Adventure Season 2 calendar rolled out
Mahindra and Mahindra rolled out its Mahindra Adventure Season 2 calendar in an event organized in Mumbai. The auto giant which known for Mahindra XUV 500 and Mahindra Scorpio had crafted a distinct and unique adventure dominated calendar that displays rugged and tough DNA of M&M cars. To further showcase the adventure in Mahindra, the firm arranges numerous motorsports and adventure events. This calendar of Mahindra Adventure is a promotional activity for its new chain of adventurous series commencing in June, comprising of Multi Day Escapes, Challenges and Great Escapes.
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Besides the last year’s adventure motorsport activities, this time around the firm will add in Tri-Nation Escape including India, Nepal and Bhutan for 14 days, six days dedicated to Authentic Goa and Wildlife Escape for 6 Days in the multi day escapes. This will commemorate the Incredible India and other unexplored places, which in turn bring in the notion of ‘Adventure/Driving experience’ to a much larger crowd. Similar to Season1, people who own a Mahindra vehicle can participate in these crusades at a very affordable fee.
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The new concept of adventure sports have knocked at the Indian doors via Mahindra. The all India off road contest is organized here, which in the end awards the winner an Off-Roading Trophy. The challengers are crucially judged in every little competition that is held in these Great Escapes. On this special occasion, the Senior VP of marketing of automotive division, M&M, Mr. Vivek Nayer stated that after such an eventful Mahindra Adventure Season 1, the company is all set for the season two, which moreover promises to give out more thrills excitement to the participants. The Off-Roading Awards and global events will make Mahindra Adventure Season two much more enjoyable and electrifying. If this season is also a success for M&M then hopefully it will keep on coming up with more adventure year after year.