Latest Car News in India

Friday, January 13, 2012

By Manoj Kumawat

Mahindra appoints Pravin Shah as CEO Auto division

Mahindra India has made some really top of the line changes in its management team. Mahindra Motors will have Pravin Shah as its Chief Executive of the Automotive Sector starting February 1. Shah is presently the Head (International Operations) Mahindra. He will take charge from Rajesh Jejurikar. On the other hand Ruzbeh Irani will take on Shah’s responsibilities.  He is presently the executive vice president (corporate strategy) and chief brand officer. Notably, Mahindra will be launching three cars Mahindra Rexton, Mahindra Reva NXR and Mahindra Xylo Mini this Diwali.

Mahindra Rexton Pictures

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The change is well taken in the auto sector as this will help Mahindra achieve its expansion plans well in India and other countries. The launch of these three cars is expected to be at the prime of these changes, said sources. Mahindra will be taking advantage of the officials experience as well as know-how in this sector. Where Shah has been in service in Mahindra for 30 years, Irani joined the Mahindra Group as Chief Brand Officer in 2009 and looks after the brand visibility.


Mahindra Reva Electric Pictures

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Apart from this, Shriprakash Shukla, has been entrusted with the responsibility of president - group strategy and chief brand officer at Mahindra. He was earlier looking after the special group projects as president.

Mahindra Xylo Mini Pictures

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There has been a good opinion about the changes made by Mahindra in the light of the present and future of the company. Soon the product line up is to inflate with the launch of the Mahindra Rexton, Mahindra Reva NXR and Mahindra Xylo Mini this Diwali and Mahindra wants not to leave any stone unturned to make these a big hit. Furthermore, the change was quite expected from quite some time and it is expected to infuse fresh energy in the operations and brand visibility.

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