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Thursday, August 09, 2012

By Shilpa Chopra

Mahindra bags Title Sponsorship rights of Sri Lanka Premier League

The leading SUV maker, Mahindra & Mahindra Ltd. (M&M Ltd.) will be the official partner of the Sri Lanka Premier League (SIPL). M&M will be the Title Sponsor of the event. SIPL will begin from August 11, 2012 and will last for three weeks, held at two venues-Colombo and Kandy. Seven teams will feature in the inaugural edition of this league. The winning team will get the opportunity of playing in the Champions League Twenty20 (CLT20) as one of the qualifying teams.

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The president of Sri Lanka Cricket, Upali Dharmadasa, stated that Sri Lanka Cricket is happy to be associated with one of the leading car makers from India, Mahindra & Mahindra as the title sponsor of the Sri Lanka Premier League. This would now be called as Mahindra Sri Lanka Premier League or Mahindra SLPL.He further mentioned that Mahindra & Mahindra is equally popular in Sri Lanka as it is in India and this will give an impeccable platform to spread the message of Sri Lanka Premier League which is “Gama Rata Lokeya, Eka Karana” which means “Province, Country, World, Becomes One” to the World,”.

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The President-Group Strategy and Chief Brand Officer, Mahindra Group, Mr S.P Shukla said that Sri Lanka is a growing market for Mahindra Group and M&M is already popular in the country. Cricket is worshiped in India and is loved the same way in Sri Lanka too; therefore this is the best way to connect with the customers.

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One of the senior officials from Mahindra & Mahindra, Mr Ruzbeh Irani, Chief Executive-International Operations (Automobile and Farm Sectors) said that the company is extremely excited to be associated with the Sri Lanka Premier League. He further mentioned that with everyone’s attention on SLPL this would hopefully be a huge success. Mahindra has been associated with many sports events in the past too and SLPL is going to be another addition in its list. Few of the sporting events with which Mahindra & Mahindra has been associated with include Celtic football club, Canadian NASCAR and Moto GP. With SLPL there would be a new addition in this list and continues to promote sports not only in India but also in other countries. M&M is eyeing a strong and long association with Sri Lanka Cricket Board.

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SLPL will end on August 31, 2012 in which world renowned cricketers like Chris Gayle from West Indian cricket team and Shahid Afridi from Pakistan cricket team will be seen participating. It is going to be a Twenty20 format which the audiences enjoy thoroughly. Apart from Chris Gayle and Shahid Afridi other cricketers like Saeed Ajmal from Pakistan, Brad Hodge from Australian cricket team and Dirk Nannes will also be seen playing in the SLPL held in Sri Lanka. Some of the other famous names include, Jacob Oram, Scott Styris from New Zealand are some of the known names in the world of international cricket. From the team of Sri Lanka, Muttiah Muralitharan, Mahela Jayawardena and Lasith Malinga will be seen fighting it out with the above mentioned cricketers.

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A total of 24 games will be played in the Mahindra Sri Lanka Premier League and every team can have a maximum of 18 players in the team. Among these members, every team can have 4 foreign players in every match, while rest of the players will be from Sri Lanka. The player who will be titled “Mahindra Man of the Match” and “Man of the Tournament” will be given a brand new Mahindra XUV 500 SUV.

Comments (2)

Simmi_mehendiratta@yahoo.com

Simmi

Monday, August 13, 2012

Excellent exterior design & finishing in front & rear and car is having powerful engine...

caar_lover@yahoo.com

Khushboo

Friday, August 17, 2012

What are the safety features available in Mahindra XUV500?

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