Tuesday, January 22, 2013
By Manoj Kumawat
Mahindra Korando pre launch study underway, launch soon
Mahindra has registered its presence in the luxury SUV market with the Mahindra Rexton and now it is going ahead with the launch process of Mahindra Korando SUV. This second SUV by the Korean arm Ssangyong is expected to complete the success what was left undone by Rexton. It is believed that the next big launch by the Mahindra Korean subsidiary Ssangyong will be the Korando. Meanwhile, Mahindra is registering its presence in the luxury SUV segment quite well with the Rexton. The SUV is undergoing a phased manner launches across the country and this strategy is giving it a fresh push every time it is launched in some part of the country. Recently, Mahindra launched this car in Kolkata at a start price of Rs 18.73 lakh.
In the meantime, the car maker is also carrying out pre launch survey to assess the prospects of this new car. The car maker has showcased these two SUVs at the Auto Expo held in January 2012 and since then the entire nation is eagerly waiting for these SUVs. Where the Rexton has reportedly got a tremendous response since its launch, auto industry experts all believe that as the market in India is moving towards luxury cars, the Korando will also be an instant success. Another important thing that is believed to help the UV get more response is that it will be assembled at Mahindra plant and thus the price of the car will be less as compared to the complexly built up unit price.
The Korando SUV price in India will be less than Rexton price and thus these two SUVs will be taking care of the segment above Mahindra XUV 500. As per an initial guess, the price of Korando will be in the range of Rs 15 lakh to Rs 17 lakh and this SUV will have less than Rexton features.
See More Mahindra Korando Pictures