Friday, June 22, 2012
By Manoj Kumawat
Mahindra launches sequel to its Xylo TVC
India’s home grown auto maker, Mahindra & Mahindra today asserted the launch of the second television commercial for the new version of Mahindra Xylo MPV which was launched recently in the Indian car market. This television commercial would be the sequel to the first TVC of revamped Xylo which was released few days back. This new television commercial will highlight the E9 variant and its important features like the voice command technology which is a new and innovative feature, the mHawk engine and the capacious as well as luxurious space.
This new TVC based on a new theme would continue to highlight the brand’s promise of ‘Time of your life’ and it eyes to further signify these factors in the TVC which comprise of new style, lifestyle and charisma. The first TVC focused on the new Xylo’s changed avatar and features of the Xylo. The famous fashion photographer, Atul Kasbekar and the brand’s endorser can be seen in the first TVC with a bunch of models in a new and improved Xylo E9.
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Mr. Viviek Nayer, Senior Vice President-Marketing, Automotive Division, Mahindra & Mahindra mentioned during the launch of new TVC that this new teaser is a sequel to the first advertisement of new Xylo. This advertisement focuses on the new features of the all new Mahindra Xylo. It also highlights the fact that the new Xylo is uber class in terms of style, luxury, space and comfort. The company is quite positive that the new TVC featuring leggy models and dashing photographer, Atul Kasbekar will be appreciated by the customers. The aim is to bring to everyone’s notice the features of the new E9 variant of Xylo. The new Xylo is packed with innovative features it offers more comfort, flaunts sheer style and promises true value to the customers. Mahindra Xylo is a roomier MPV proffering ample space to the customers; one can go out with family and friends in this utility vehicle enjoying the ride together.