Thursday, September 20, 2012
By Manoj Kumawat
Mahindra open Technical Centre in US
It is after winning the litigation regarding the Mahindra car launches in US, the Indian SUV maker Mahindra is all set to expand its wings in America. No doubt, it has its offerings such as Mahindra XUV 500 and Mahindra Quanto ready to rock any new market. As part of its US plans, the car maker has opened the first technical centre in Michigan, US in order to facilitate product design and consulting services. In due course of time, the car maker will be heading towards launching new cars in US and with this; Mahindra will be able to expand its business activities in US that are currently restricted tractors. Notably, Mahindra tractors are quite famous in US and are recognized basically for their low price and sturdiness.
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Mahindra’s technical centre in US will be initially employing 25 engineers and later it will be hiring the same number. The basic function of the Centre will be to provide and consulting services for Mahindra's automotive customers in the region. This will help Mahindra better its products, specially farm equipments. This will also better Mahindra’s presence in US thereby increasing the presence and it will also help Mahindra strengthen its brand before the car maker launches new cars in US.
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The pick-up version of the Mahindra Scorpio to be named as Appalachia is expected to be the first to enter the US and will be later joined by XUV 500 and the Quanto as well. Meanwhile, the opening of the Centre will boost Mahindra’s activities in US and it will be furthering its operations in the country. Currently, the car maker mans about 100 people in US and most of them are Americans. The new venture is able to extend its presence as well as it will help a lot in production development and improvement.