Thursday, July 19, 2012
By Manoj Kumawat
Mahindra overtakes Tata in the passenger car segment, could challenge Hyundai as well
The current circumstances and slowdown in the Indian market seems to be applicable to some car makers only. Tata Motors seems to be one of the worst affected. Even after a mammoth exercise, its Tata Nano is not getting response, Tata Indica has already a new rival Toyota Etios Liva in the segment and there is no new model except the Tata Safari Storme in the sight. Following all these things as well as due to low demand, Tata Motors has stumbled to the fourth pedestal making way for Mahindra that acceded to the third position. Maruti India is in fact the largest car maker followed by Hyundai at the second position.
|See More Mahindra XUV 500 Photos||Get Mahindra XUV 500 Price|
So what really has gone wrong with Tata or what really Mahindra did that helped it climb to the third largest car maker position in the passenger vehicle segment. It must be the Mahindra XUV 500 that has helped the SUV maker Mahindra to station itself to this prestigious position in the Indian car industry. Meanwhile the facelifted Mahindra Xylo has also bagged much response in India while Tata has not been able to give anything new in the period and has been more or less dormant. Auto industry experts believe that Mahindra could easily climb to the second position after Diwali as it has slated over five new model launches in India. These include – Mahindra Xylo Mini, Mahindra Verito CS, Mahindra Reva NXR and two SUV offering from its Korean subsidiary – Ssangyong Korando and Ssangyong Rexton.
|See More Tata Nano Photos||Get Tata Nano Price|
The launch of these cars will greatly help Mahindra in increasing its presence in two segments and auto industry also believes that there will be one hatchback launch by Mahindra as the car maker still lacks an offering in this most popular segment. If that happens no wonder it will be an easy task for the car maker to climb to the second position as Hyundai has no much sought after offering slated for launch in the near future.