Latest Car News in India

Saturday, April 06, 2013

By Anil Jangid

Mahindra Quanto 4x4 spied, car maker on a dealer network expansion mode

Mahindra introduced Quanto (a sub-4 meter compact UV) way back in the month of September, previous year and also hinted that it may come up with a more dynamic version of the Quanto in near future. But car buyers were really surprised to see the 4x2 variant only at the launch. What they anticipated eagerly is the 4x4 version. There are some hints in the auto industry that the Quanto 4x4 has been spotted while testing near Pune. This further increases the possibility that company is all set to launch this vehicle anytime sooner. The details of the type of the transmission on the 4x4 model is yet not known. The five-seater SUV has jump seats at the back side and it appears that Quanto 4x4 will be equipped with 2.2-litre mHawk diesel engine.

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In the meantime, looking at the great prospects in the country, Mahindra is formulating its expansion strategies despite of the economic slump in the auto sector. One of the main reasons behind this confidence is, impressive growth in the segment related to Utility Vehicle, where the company has gained a prominent standing. Its SUV Mahindra XUV 500, Mahindra Quanto and the evergreen models such as Mahindra Bolero and Mahindra Scorpio have done exceptionally well. Though the electric car e2O has disappointment the car maker.  

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However, M&M is extremely serious about protecting its market share and due to the same reason; the company appears quite focused towards expanding the network of dealers across the entire country. M&M competitors may learn from Maruti Suzuki that how to expand leadership along with offering excellent after-sales services because that is an aspect where majority of the auto companies do fail to establish themselves as a successful brand.

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