Thursday, April 04, 2013
By Pawan Rana
Mahindra Reva e2O bookings not up to the mark
The electric car revolution in India is about to come and is knocking at the door. But to the surprise of all, the Mahindra E2O bookings are far below the expected number. Mahindra had planned to sell at least 500 E2O’s every month but initial bookings have disappointed the team. Launched on March 18, the car is only a fortnight old and it seems to be too early to gauge its success or failure. Some cars have failed to impress in the beginning but later following robust publicity, those cars have come out to be volume pullers. The not so inspiring booking of E2O suggest that India is not yet ready for electric cars.
See More Mahindra Reva E20 Pictures
Dr. Pawan Goneka (President of Automotive and Farm Equipment Sectors) had in a recent statement reportedly commented on the order bookings of the Mahindra Reva e20. He revealed that the preliminary response for company’s newly introduced car, e20 has been quite disappointing. Apart from that, he also mentioned that company is all set to announce the price hike that will make the difference of around 1-2% in the prices of the Mahindra vehicles. However, he didn’t divulge information regarding those cars on which the price hike will be announced.
It appears that company’s promotional strategies failed to create a strong impression on the mind of the buyers. Mahindra tried to lure buyers by mentioning that a user of e20 would be able to save around 4 lakhs in every 5 years in comparison to a petrol-equipped hatchback of the similar value. According to the company, e20 is capable of offering superior performance in comparison to the petrol and diesel hatchback and it also features better interior space. With 100 km run and ultra modern features in addition to control system with the help of a smartphone app, the car has all that any modern day car doesn’t. Still, it seems that Indians will take time to shed their habit of visiting the petrol pump once in a day.