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Monday, March 11, 2013

By Pawan Rana

Mahindra Scorpio new TV ad stepping up the sensation

Launched over a decade ago, the Mahindra Scorpio still ignites passion. Perhaps this is the only car that has sustained its looks and features for such a long time and this is the only car that has maintained steady sales since its debut. Call it the looks, power, performance or the high level dependability, but the Scorpio features have impressed men way back in 2002 and even today this is the heartthrob of those who wish to be behind the wheels of something mighty in size as well as power. Recently, the car maker has released an uncut TV commercial in which this SUV is shown in its power play. The Scorpio in this ad is shown to overcome a thief in a chase and then the lead tows (or say literally drags) the thief’s car to bring back the lost artifact.

Mahindra Scorpio Pictures

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TV commercials and Mahindra cars have a close relation. Be it Mahindra Verito’s TV ad or it is the Mahindra XUV 500 ad on television, all grab the attention of the watcher to the last second. In the latest advertisement, the hero who is clad as a James Bond (more particularly Indian James Bond) chases a thief taking the off road route and then forces him to return the artifact. The best part of the ad is the off-roading experience of the Scorpio and then how the hero tows away the sedan of the thief to bring back the artifact. This is really amazing as the car is projected in its truest sense in the ad and this further heightens its sensation in the market.

Mahindra Scorpio Pictures

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Scorpio is really Mahindra’s wonder creation as it has been the first choice of SUV buyers for the last decade and has at several instances beat Tata Safari in sales. Now that there are large number of SUVs present in the segment and some of them such as Renault Duster available at very affordable price, the Scorpio scope is limited to an extent. Still the car is able to pose quite distinctive sales month on month. This is one of the cars that have no effect of slowdown in the economy or diminished demand in the market.

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