Monday, February 13, 2012
By Shilpa Chopra
Mahindra SUV major chunk buyers are in Gujarat, new Xylo to further boost sales
Have you ever wondered who are the craziest of all about SUVs in India? It is the people of Gujarat indeed. As per the recent reports, out of the 28 states in India, Gujarat alone accounts for the 10 percent sales of Mahindra SUVs in India. Be it Mahindra Scorpio, or recently launched Cheetah inspired SUV Mahindra XUV 500 or the just launched new Mahindra Xylo, all have their most takers in Gujarat. Out of the total 25,000 SUVs sold by Mahindra nationally, around 3,000 are sold in Gujarat alone. Out of the three SUVs, Mahindra Xylo is the one that is most preferred by Gujarati car buyers.
|See More Mahindra Xylo Photos||Get Mahindra Xylo Price|
Enthused with the response from Gujarat that also has reportedly the fastest growing economy in India, Mahindra has also launched the new Mahindra Xylo in the state on Saturday. The high demand for SUVs in Gujarat is also the direct result of high GDP in the state compared to the national average. Also, Gujarat is gradually becoming the second auto hub in India with prominent car makers such as Tata, Maruti, Peugeot and others entering Gujarat. Notably, Tata Nano is produced in Sanand in Gujarat.
|See More Mahindra XUV 500 Photos||Get Mahindra XUV 500 Price|
The glittering new Xylo that was launched in Gujarat was no less than an avatar of premium SUV in India. The company hopes that the new Xylo will be able to woo Gujarat as it has done for the last three years. With the new model with almost 50 new features right from the all new XUV 500 SUV inspired exteriors to the even more comfortable interiors, the new Xylo has all that the entry level SUV buyers wants. Jacob Varghese, senior GM (sales), Mahindra & Mahindra Ltd reportedly said at the new Xylo launch event that new looks and new price of the new Xylo will certainly attract more buyers towards it and he also reiterated that the company has high hopes from Gujarat besides other states.