Thursday, January 03, 2013
By Pawan Rana
Mahindra to step up Rexton production to cope up with rising demand
Have you ever wondered how Mahindra managed to remain in green when even the second largest car maker Hyundai failed to maintain pace in car sales recently? It is due to some of the most sought after car offerings such as Mahindra XUV 500, Mahindra Quanto and Mahindra Rexton. These new SUVs have changed the way Mahindra was seen in India and the world and now the Indian SUV maker is on the world map and is known among the prominent car makers of the world. In addition to car launches from its own stable, the recent launch of Rexton from its Korean subsidiary Ssangyong’s fleet has proved to be a boon for the car maker.
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In order to meet the rising demand for Rexton and not to face the laggard in becoming popular, Mahindra has decided to ramp up production. Soon, over 500 units of Rexton will be produced in January to meet the pending orders. Currently there is over one and half month waiting on Rexton. It is said that high waiting period is derogatory for a car and thus Mahindra in no way want the Rexton to suffer what XUV 500 and Quanto are suffering. The Quanto SUV also has over one month waiting period.
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As per the reports, Mahindra still has over 1300 units of Rexton to deliver and step up of production in January will meet some of the demand for the car. Similarly, the car maker has already stepped up production of Quanto and soon customers will have ready delivery available. Meanwhile, the car maker is also readying the compact sedan version of the Mahindra Verito and the electric car Mahindra Reva NXR or aka Mahindra E2O in the next three months. Notably, Mahindra is among the most busy car maker in 2012 and it has launched some of the most anticipated cars that have really stunned the Indian car market. In addition to car launches in India, the car maker has also expanded its operations in other countries and it aims at becoming a world level car maker and such offering as the XUV 5OO and Rexton will help it a lot in realizing this dream.