Wednesday, May 09, 2012
By Manoj Kumawat
Mahindra XUV 500 contest winners at the Buddh International Circuit
India’s prominent SUV maker, Mahindra and Mahindra had came up with a golden opportunity for its loyal consumers of XUV 500 to actually experience the thrill and excitement of the Buddh International Circuit. Via a contest, 100 XUV 500 consumers were selected and were given a chance to set free their XUV 500 at the BIC track, where Formula One Prix was organized this year. This opportunity was give them at the inaugural event of ‘XUV 500 Torque day’.
The major idea behind this was to celebrate the thrill and excitement of Mahindra XUV 500, which has turned out to be one of the most successful SUVs from M&M so far. Out of these 100, five were also selected from the contest going on its official Facebook page. On this auspicious occasion, the senior vice president of marking automotive division of M&M, Mr. Vivek Nayer, and this unique contest for the Purple club members was certainly a golden chance for them to experience the spirit and excitement of the BIC track, the Formula One Grand Prix was held.
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This contest was surely an ideal test for both machine and man. He also mentioned that the idea behind this contest was to publicize the mesmerizing driving capabilities and the advanced technology traits of Mahindra XUV 500, which comprise of anti lock braking system AWD, electronic stability programme, traction control and so on. Therefore, such thrilling and exciting experiences influence the changing goals and lifestyles of the growing urban Indian consumers as well.