Saturday, March 03, 2012
By Manoj Kumawat
Mahindra XUV 500 Youtube ad crosses 2 million views
Mahindra XUV 500 advertisement video on Youtube seems to have gripped India and world as it has crossed 2 million visits recently. However still less than the impressive over 30 million views to the Kolaveri Di son sung by Dhanush. The ad campaign by Mahindra seems to have equally brought in fan online as well as in real world. The fan following is evident with the recent 25k plus booking applications the SUV maker has received during the second phase of booking in January February. The Mahindra XUV 500 starts at Rs 11.10 lakh and has be a great success in India following its styling and sheer power under the hood.
Experts believe that the advertisement is a sheer ramification of the male instinct and crave for adventure. The expedition into the unknown wild with the XUV 500 acting as savior of the comely lad who just missed being the food of cannibals. The advertisement shows how the Cheetah inspired can prey and cannot become a prey to anyone. Robby Mathew, national creative director of Interface media agency has directed this ad he himself is a great admirer of XUV seeing the true power and pleasure the SUV offers.
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Recently, Mahindra has published its February results as well and these also repeat the success story of the XUV 500. The Mahindra SUV along with the MUV Mahindra Xylo that has recently arrived in a new avatar have bagged accolades for Mahindra with sales galloping in the February after a bad phase in 2011. The XUV 500 basically a strongly built SUV based on the monocoque platform that is both rigid and can withstand the rugged tantrums of off roading. Besides this, the XUV SUV also offers relentless performance and power apart from looks that are akin to a true SUV.