Latest Car News in India

Friday, June 08, 2012

By Manoj Kumawat

Mahindra XUV 500 bookings commence today at 100+ dealers

Mahindra seems to be making its cheetah inspired SUV Mahindra XUV 500, India’s best selling SUV. After unprecedented booking and sales in the last two phases of booking, Mahindra has opened the next phase of booking today. Meanwhile, the SUV maker has launched the XUV 500 in Jaipur at a starting price of Rs 11.80 lakh. Rajasthan that has been almost craving for the SUV is a desert state and is a heaven for sports utility vehicles. Launching the XUV 500 means that this time the booking number will double from 25k applications in the last phase to around 50k applications this time, at least.

Mahindra XUV 500 Pictures

See More Mahindra XUV 500 Photos Get Mahindra XUV 500 Price


Mahindra’s strategy for XUV500 is altogether different, it seems. It has not launched the SUV in all of India altogether and is creating the demand first in the regions and then going after launches as soon as the right demand is created. Since Pune, Chennai, Mumbai, Delhi and Bangalore are the hub cities for cars, a launch there was obvious but, XUV 500 launch in other states and other cities seems like part of the marketing plan. Rajasthan has been almost dying for the SUV as prospective car buyers making beeline of Mahindra dealers in Jaipur and other cities flooding them with queries.

 

Mahindra XUV 500 Pictures

See More Mahindra XUV 500 Photos Get Mahindra XUV 500 Price


The XUV 500 booking are now open and Mahindra invites booking through dealers and online as well. In order to match the demand Mahindra has also stepped up the production of this SUV to 4000 units a month. Now with the third phase of bookings will be open at around all the 100 Mahindra dealerships across the country. It is expected that the bookings will increase manifold as Mahindra received 25k bookings when the XUV 500 was available at only 19 dealerships and now that it is available at over 100 dealerships, one can expect the numbers. Meanwhile, in Jaipur, the XUV 500 is now available in W6 and W8 models. The booking amount for the XUV500 is Rs 40,000.

Comments (3)

ssavyam@yahoo.com

Savyam

Friday, June 08, 2012

Afterall the Mahindra XUV 500 launched in Jaipur..

manoj.thomas33@yahoo.com

Manoj.Thomas

Friday, June 08, 2012

Is this right that Mahindra XUV 500 has been launched in Jaipur at a starting price of Rs 11.80 lakh

govindsharma244@yahoo.in

Govind

Friday, June 08, 2012

Mahindra XUV 500 in Jaipur is going to launch very soon.

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