Thursday, March 28, 2013
By Pawan Rana
Mahindra XUV 5OO gets 1 lakh fans on Facebook, Maruti Swift crosses 4.5 lakh mark
There are only a few cars in India that are able to face the heat of slowdown in the industry. Among these are Maruti Swift, Maruti Swift Dzire, Maruti Ertiga, Maruti Alto 800 and Mahindra XUV 500 apart from other cars. These cars have literally shown that they have robust demand even when there is overall slowness in the industry. Apart from sales, these cars are able to get much response on the social platforms as well. Recently, XUV 5OO has got over 1 million facebook fans and the other cars too are no behind and these are also catching up fast. It seems that the SUV 5OO fans are as active on the facebook as they are on the road.
Meanwhile Maruti Swift has over 4.52 lakh fans on its page. It is believed that the XUV 5OO has over 1 lakh fans in just 1.3 years and it will soon cross the 5 lakh mark in the coming year or so. Auto industry experts also believe that the gain in popularity of the car shows the strong presence of car enthusiasts of the car and it also shows how many people are interested in the car. The fan base of these cars also is an indication of how well these are accepted in the market and how well these car are able to impress the car buyers. Most of the fans on facebook and other followers on other social media websites are either car owners or prospective buyers and so these cars have a very strong future.
Specially the XUV 5OO has created much room for itself since its launch. Its three booking series were full in a short time and every booking schedule was so hectic for the car maker. Now as well, the car is though available on direct order. Equally, the car is creating its space in Australia and some European countries and in Nepal recently.