Latest Car News in India

Wednesday, December 05, 2012

By Manoj Kumawat

Mahindra Xylo bags Master Brand Award 2012

Mahindra Xylo, the much popular multi utility vehicle (MUV) among the Indian buyers, has won the Master Brand Award for the year 2012. The Master Brand Award was instituted by the World Brand Congress and CMO Asia.As per the organizers, the award was given after taking into consideration the parameters like the overall market acceptance, market dominance, goodwill, longevity, customer loyalty, etc. The master brand award has not only strengthened its image in the Indian market but also enabled the company to promote it more promptly in the Indian market.

Mahindra Xylo Pictures

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During the selection of the winner of this award, the jury has also taken into consideration the ability of the brand to keep in tune with the changing consumer needs and requirements in the Indian market. The ‘master brand’ status was given to only 20 brands out of 8000 brands taken into consideration.

Launched in the country in January 2009, the Mahindra Xylo has been one of the most preferred crossovers in the Indian market which is competing with the likes of Toyota Innova, Tata Aria and Maruti Ertiga.  

Mahindra Xylo Pictures

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Excited with the overwhelming response received by this utility vehicle, the company has also rolled-out a mini MUV based on Xylo, named as Mahindra Quanto last month. The latest generation Xylo was launched in the Indian market in February 2012 with a new face and range of new features.  The MUV is currently available with the engine types including a 2.2L and a 2.5L diesel engine. In total, the Xylo is available in around 13 variants, which are offered in the price segment of Rs 7.4 to 11.6 lakh (ex showroom price Delhi). Besides Xylo, the other popular MUVs of the company in the Indian market include Mahindra Scorpio, Mahindra XUV 500 and Mahindra Bolero.

Comments (1)


Wednesday, December 05, 2012

Mahindra Xylo is a very much specious vehicle and it offers advanced features too like voice control, ABS with EBD, Airbags and so on. It is right candidate for Master Brand Award.

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