Monday, October 01, 2012
By Manoj Kumawat
Maruti Alto 800 to be launched in Africa and America along with India
The year 2012 has been full of upheavals for India’s largest car maker. First it was a positive one with the launch of Maruti Ertiga and then it was the Manesar crisis that dampened all its prospects of bumper sales this year. Now that the car maker is about to launch the Maruti Alto 800 on October 16, it is expected that this car will be wiping all the tears of Maruti’s face and bring a big smile. Anticipating huge and ever huge volumes, the car maker will also be exporting the car to Africa and Latin America. This will help the car maker maintain steady sale even if there is slack in demand locally. Where the Maruti Alto 800 will have a huge Diwali this year its sales overseas is also expected to be high as the old generation Maruti 800.
In India, small cars see a heaven but the most important thing is that the price should be low. Car makers such as Chevrolet and Hyundai have tried to offer cars such as Chevrolet Spark and Hyundai Eon at rock bottom prices and these got the rewards. Where the Maruti 800 has ruled Indian car market for over three decades, it will be a fresh start for it with the Alto 800. The launch of the car on October 16 will be the right time when the car buying will see the light of the day and it can be called true festive car buying.
The export of the Alto 800 to African and American countries will make sure that Maruti gets the required numbers right from the day 1 and there is no such case as that with the Tata Nano that searched for international destinations after not getting too much enthusiasm in the country. Also, Maruti will have no problem in finding and exploring markets worldwide for the small car Alto 800 as the car is already a car of the type that can fetch much numbers. In addition to this, the being a small car the car has the capacity of being in the reach of anybody and thus will get huge response.