Friday, May 24, 2013
By Anil Jangid
Maruti launches 'Beat The Heat' campaign
Maruti Suzuki India Limited, the country's biggest carmaker now comes with impressive service offer. The company is going to organize an innovative 'Beat The Heat' campaign on May 25 and May 26 across the country. Under the campaign, the company will provide a range of services as well as free checking of air conditioners. The campaign will be organised at Maruti Suzuki's 3,000 service workshops across the country.
Owners of entry level small car Maruti Alto 800 to luxury SUV Maruti Grand Vitara could go for attend the campaign at their nearest Maruti Suzuki workshop. Under the 'Beat The Heat' campaign, the company will also offer free top wash of cars, exchange and TrueValue evaluation. At the time of tremendous summer, the Indian auto major is organising this campaign. During the two-day’s initiative, about 85,000 customers from across the country are expected come for check their Maruti cars.
MSIL has a market share of around 40 per cent of the Indian passenger car segment. Its Alto is the world's best-selling car model, while the Maruti Swift and Swift Dzire are most loved car models by customers. Recently, the company has also dived into the multi utility vehicle segment and launched the Maruti Ertiga which is receiving very well response.