Thursday, June 13, 2013
By Pawan Rana
Maruti launches month-long exchange campaign
Maruti Suzuki India Limited, the country's largest passenger carmaker has launched the month-long exchange campaign for whole month of June 2013. In order to reach out to over 5 lakh customers across the nation with special offers and discounts through the network of its used car business, Ture Value, it has commenced this innovative month long exchange campaign. During the offer, at all dealerships across the country, the MSIL is offering spot booking benefits, including attractive EMI schemes with bank partners, loyalty bonus and exchange bonus for all the Maruti cars models.
Apart from this, the company will also be holding a mega carnival on June 15-16 across 112 cities (including metros cities, Tier I and Tier II cities) along with Indore, Bhubaneshwar, Ranchi, Patna, Raipur, Karnal, Mandi, Vapi, Hubli, Sagar, Jamnagar and Vardha. It is an initiative for facilitating the new car sales and driving exchange. With launch of these schemes, the auto giant is aiming to boost the sales.
Indian auto market is continuously is reporting decline in car sales and in May the sales of cars declined by 12.26 percent at 1,43,216 units as per SIAM. Maruti Suzuki reported a sales decline of 8.25 percent in domestic at 66,342 units. Thus, in order to boost the sales figures, apart from new schemes, MSIL will also launch a CNG model of Maruti Ertiga very soon.