Wednesday, September 14, 2011
By Pranjal Gera
Maruti launches new ‘Ritz Jeele Ye Pal’ reality show
In first of its kind experiment, the Indian auto giant Maruti Suzuki has launched a new reality TV Show – Ritz Jeele Ye Pal on the popular Star Plus channel. The new show has been broadcasted on Saturday and Sunday at 7.30 pm. In this show, there are six television celebrities along with their mates, who are being tracked while they travel in their Ritz. The participating celebrities will be facing challenges in this series which will have 12 episodes in total.
The show has been designed in special associating with LIN TV, a division of LMG; the celebrities who are participating in this new show include leading Star Plus drama actors and actresses including Kinshuk Mahajan, Annupriya Kapoor, Karan Wahi, Rati Pandey, Gaurav Khanna and Pavitra Puniya. All of these participants are taking part in the Show along with their different teams, which are being called red, blue, green, grey, brown and silver.
According to a statement given by chief general manager marketing at Maruti Suzuki India, Shashank Srivastava said that the premium hatchback Ritz has a special place in Maruti Suzuki’s India portfolio. Bearing a stylish and contemporary design and proven engine performance, the car is pegged for young couples.
While the winner celebrity will be receiving a grand price of ‘Live The Moment – dream vacations’, their teammates will be a proud winner of a brand new model of Maruti Ritz. The show is hosted by Yudishthir Urs and Roshni Chopra.