Monday, April 16, 2012
By Manoj Kumawat
Maruti launches new variant of Swift called Alpha
India’s No.1 passenger carmaker Maruti Suzuki has launched a new variant of Maruti Swift that comes bundled with as many as 10 astonishing features. The feature filled ‘limited edition’ is named as ‘Maruti Swift Alpha’. There are around 6 new elements added in the interiors, while the rest will be seen adoring the exteriors of Swift. The catchy thing about this ‘Alpha’ version is that, all these tempting features will be yours at no additional price, but at the existing price of top end model of Swift VXI.
The host of new features comprise of classy looking seat covers, quality designer mats, comfi range, exclusive interior style kit and modern music system with Bluetooth interface accompanied by contemporary speakers inside the cabin. Moreover, dress up at the outer surface includes stylish door visor, door sill guard and mud flaps together with sporty appearing rear roof spoiler.
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The newly integrated features will be made available only in the high end petrol model of Swift, at no extra-cost. This initiative by the company is taken to amplify the sales of VXI model that currently accounts merely 20 percent of the overall petrol run Swift sales in the country.
Earlier, in the second month this year, Maruti has launched a ‘Celebration Edition’ Maruti SX4 model in order to mark the high spirits of sales of 10 million cars in India. This SX4 version had similar kind of stuffing inside-out. The milestone of sales could not have been possible without the likes of Maruti Alto, Maruti 800, Maruti Wagon R, Maruti Omni and Maruti Swift Dzire.