Tuesday, February 02, 2016
By Kriti Gupta
Maruti Suzuki Baleno: Top end variant impresses the buyers
Launch of Baleno hatchback has proved to be a fruitful tree for country’s major car maker Maruti Suzuki India Limited, launched with an objective to re-introduce name of Baleno in Indian car market the hatchback has succeeded in impressing all segments of car lovers across the country. The success of Baleno can be witnessed from the fact that within the span of two months after its launch it succeeded in making its position as the list of top ten best selling cars in country breaking dominance of its strong contender Hyundai Elite i20. It would be interested to know that launch of Baleno not only affected the sales of Elite i20 from Hyundai, but it was reported that sales of Baleno also cannibalized sales of its sibling Swift. However, according to recent industry reports rumours regarding decline in sales of Swift due to Baleno were only rumors because both the hatchbacks have succeeded in different segment of buyers. According to reports 50% of bookings received for Baleno are recorded for its top end variant whereas buyers for Swift are opting for its mid variant. It is reported that Alpha, the top end trim in both petrol and diesel variants recorded 20,000 units of sales during last two months.
Being sold through Nexa dealers the Baleno is empowered with 1.2 litre K-Series petrol and 1.3 litre DDiS diesel engines, with both engines mated with five speed manual gear transmission system followed by CVT automatic transmission system in petrol trim. The petrol engine develops power of 83 bhp and torque of 115Nm while diesel trim generates power of 74 bhp and torque of 190Nm.
The top end variant Alpha is embellished with fleet of remarkable features comprising of multi-information color TFT screen, ABS+EBD, reverse parking camera and Smartplay infotainment system, alloy wheels and dual airbags. Sale of Baleno through Nexa showroom has proved that decision of MSIL for selling its future product line-up through Nexa is going to be beneficial deal for it.