Wednesday, April 04, 2012
By Manoj Kumawat
Maruti Suzuki might launch New A-Star sedan in India!
There has been news for so long that the leading Indian auto-grand, Maruti Suzuki is planning to develop a sedan that could fill the gap between the Swift Dzire and the SX4. Recently, it has been talk of the mototown again. Sources indicate that Maruti Suzuki is planning to introduce A-star sedan on the domestic shores by 2013. The car maker is looking forward to bring in the three-box version of A-Star, whose present hatchback avatar has not been much successful on the domestic shores. Besides this, the auto-giant has also intentions to sell the hatchback A-star in both domestic and the international auto-markets. There is a buzz that the company would export a large number of A-Star sedan in the eastern Europe region. Well, this can certainly be the company’s new strategy to enhance its segments.
The news of A-star sedan launch in India is no doubt the stunning one, but yes it can be predicted that with the sedan version, the company would be expecting to promote the A-star segment that has been not much impressive with its hatchback version. This hatchback has been the most exported model for the company, recording total exports of 1,38,266 units in 2010-11, however, in India A-star has been disappointing with approximate monthly sales of 3000 units.
So far, it is not yet decided whether the A-star sedan would be sold in collaboration with Nissan Motors or the new Suzuki partner, Volkswagen. It is predicted that with a joint venture, the A-star sedan will have a better outcome in the international markets.
The Indian enthusiasts are crazy for sedans and they symbolize it as a hallmark of status. The company must be targeting to grab such sedan enthusiasts by offering the A-star sedan at a nominal price tag. On the other hand, many of the automobile critics are calling A-star sedan an unintelligent move from the company as the car would look shabby with an added boot.