Thursday, April 18, 2013
By Anil Jangid
Maruti Swift DZire and Ertiga receive 2013 India Design award
Three cars – Maruti Alto 800, Maruti Swift Dzire and Maruti Ertiga seems to be evergreen wonders. Every now and then these create awe following one reason or the other. As per the latest reports, the latter two have been awarded for having the best design. May be this is the reason why people in so large numbers have opted for these cars in the segment. The Dzire sedan and Ertiga MPV have won Good Design Award, and this is a great achievement for the car maker and it makes the sedan more desirable and the MPV more pride-to-own. This is the second time that Maruti has received this award.
Currently, these two are also enjoying the status of the best selling cars in their segment. Where recent entry Honda Amaze could dent Dzire sales to an extent but the trust and value for money of Maruti cars will not let it go too far. Still, Maruti brand is considered as that of masses while all other except Tata and Mahindra are considered to be meant for the luxury and premium class. This is the reason why the design of these cars have won the prestigious award as their gesture of keeping it for masses and yet providing a world class design has been acclaimed well.
In addition to the close look at design engineering of these cars, the judges must have seen their image of high level of dependability, reliability and value for money. Thus, these cars are an overall impressive package cars that offer both awesome design, high level of frugality and interior comfort besides low maintenance and low per kilometer running cost. Thus this award not only acknowledges the overall design of these cars but the belief of the people in these cars. Though these cars are not so well designed and there may have been so many cars that could have made it to the fore but these cars have impressed following their overall aura and robust image in their respective segments.