India’s first Sports Tourer car, Mercedes Benz B Class, will soon be available for pre-bookings in the country.  As the launch might take place at the end of September 2012, the bookings of the car is expected to commence in the next month. It is to be noted that Mercedes Benz India unveiled New Mercedes Benz B Class at the Buddh International Circuit yesterday. At the same event, the company also announce to launch the “Ultimate Touring trail” (UTT) for the buyers.

The car was unveiled by Mr. Peter Honegg, Managing Director and CEO, Mercedes-Benz India in the presence of Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Genelia D’Souza.  She will be joined by Ritesh Deshmukh, Kalki Koechlin and Gaurav Kapoor in the “Ultimate Touring trail” (UTT) which shall be an adventure trail for consumers to drive the B-Class to exotic locations and explore the B side of life, that is – Adventure.

The B-Class offers the versatility of an MUV, ride quality of a sedan and dynamic performance of an SUV. The B-Class makes a definite statement about a lifestyle characterized by adventure, thrill and sophistication – this passion is of significant importance as is style and individuality to the consumer. With its aggressive styling, state-of-the-art technology and high safety standards, the New B-Class meets the needs of young individuals looking for a car that is sporty yet retaining the essence of style. The B- Class Sports Tourer is for those who are young at heart and enjoy that adrenaline rush over a long full throttle adventurous drive.

The “Ultimate touring trial” would be a platform wherein adventure enthusiasts can upload their pictures & get selected to be part of an experience which they generally dream of. Aggressive Below the Line activities linked to adventure and travel in high consumer traffic areas of the Country have been planned. The prototype vehicle is on display for the customers across the dealership network in the country to provide a first look. Mercedes-Benz is also tying up with several operators to provide customized adventure packages aimed at engaging the target audiences. This would be accompanied by a niche ”Only Digital” advertising campaign to introduce the Sports Tourer segment to the nation.