Wednesday, September 05, 2012
By Manoj Kumawat
Mercedes-Benz India gets future ready, increases its investment for the Indian market
Mercedes-Benz India pioneered the luxury car industry in India by starting its India operations in 1994. In 2009, the company moved into its world class production facility spread over 100 acres in Chakan. The new plant earned the benchmark of being among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. The initial investment of Rs 250 crores was scaled upto to Rs 600+ crores with the setting up Mercedes-Benz India’s own technologically advanced paint shop capable of water based painting. The new paint shop is targeted to be operational by October, 2012 and has an annual capacity of 20,000 units (which can be extended up to 40,000 units annually).
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Peter T Honegg, Managing Director & CEO, Mercedes-Benz India commented: “We are bullish about the Indian market and this is reflected in our long term commitment towards the dynamic Indian market. The investment of Rs 850 crores will help us strengthen our production and operational capabilities with regards to our existing products and our exciting and aggressive product offensive which we are readying for the Indian market. This investment will enable Mercedes-Benz India to be future ready.”
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Presently it locally manufactures its flagship sedans the Mercedes Benz C Class, the Mercedes Benz E Class and the Mercedes Benz S Class sedan in its plant in Chakan near Pune. With Daimler AG recognizing the emergence of high potential growth markets including India, Mercedes Benz India will earn the distinction of being amongst the first markets to start assembling the new Mercedes Benz M Class, outside Daimler AG’s parent SUV plant in Tuscaloosa/Alabama, USA.
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Piyush Arora, Director- Technical, Mercedes-Benz India added “Mercedes-Benz India’s aggressive growth plan includes the local manufacturing of several new models in the coming years, beginning with the new M-Class. This fresh investment is in sync with the growth expectations from the Indian market and will further strengthen the range of locally manufactured Mercedes-Benz models from the Indian operations.”
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In addition to the proposed increase in investment to Rs 850 crores in its production facility, Mercedes-Benz India through its dealer partners already carries an investment of over Rs 480 crores spread across its 31 showroom and 41 service outlets located in 31 Indian cities. Mercedes-Benz India is also aggressively and strategically expanding its network reach which is the densest by any luxury car maker in India. As part of its aggressive network expansion strategy, Mercedes-Benz India plans to add new touchpoints each year going forward on a sustained manner for mid and long term growth.