Wednesday, February 01, 2012
By Manoj Kumawat
Mercedes Benz India showcases future by reaching to Customers
Mercedes Benz India in its true reflection of the discerning taste and attributes of the philosophy ‘Best or Nothing’ inaugurated TRENDZ at the most contemporary mall destination in South India, UB City today. With the motto of introducing the latest brand offerings to the premium customers and also inspire young achievers to be a part of the three pointed star, TRENDZ will showcase the latest offerings from Mercedes Benz India. This one of a kind concept allows the consumers to experience the look and feel of the brand first-hand. The company has recently launched Mercedes Benz GL Class Grand Edition in India at Rs 60.99 lakh.
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Speaking at the inauguration Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India said, “TRENDZ is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects, enthusiasts and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are confidant of its success”.
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After finishing last year on a successful note Mercedes-Benz India has started the year 2012 with some avant-garde initiatives to reiterate their flourishing growth in the luxury segment. With the launch of the high octane Performance Driving Academy at the Buddh International Circuit the Company has laid strong foundation for the growth of motorsports in India. At the Auto Expo this year Mercedes-Benz India unveiled the new design language and launched the SLS AMG Roadster and. The new initiative mb. Feel it! gives an opportunity to feel the technology and dynamism of the brand at TRENDZ.
Mercedes-Benz specially showcased the DTM Racing Car along with the first ever preview of SLS AMG Roadster post the Auto Expo at the venue. Also the motorsport enthusiasts can enroll themselves for the “AMG Performance Driving Academy” courses to be offered by Mercedes-Benz India.
TRENDZ is Mercedes-Benz India’s initiative to reach out to the customers who lead an evolved and contemporary lifestyle. It is a natural progression for the legacy of Mercedes-Benz towards superior customer satisfaction, world class buying experience, ambience and luxurious lifestyle.