Tuesday, July 31, 2012
By Pawan Rana
Mercedes Benz launches second anniversary edition of its magazine
Mercedes Benz India today unveiled the 2nd anniversary edition of the premium lifestyle magazine ‘Mercedes-Benz Magazine’ in India. The special edition was unveiled by renowned author Chetan Bhagat, who is also the Guest Editor of the magazine and Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India. Mercedes-Benz Magazine is the only premium lifestyle magazine to be published by any automobile manufacturer in the country today.
The 2nd Anniversary of Mercedes-Benz Magazine packs a delectable read as it offers a sumptuous spread of lifestyle elements comprising the best from the world of design, art, culture, fashion, cinema, sports, racing, music, glitz and glamour, technology, travel, food and architectural innovation. Emotionally appealing photos, high quality design and typography with a light touch provides a subtle framework for the content that goes well beyond the product world of Mercedes-Benz.
It is to be noted that the company has recently unveiled its upcoming car Mercedes Benz B Class and will launch it in a couple of months.
Mercedes-Benz owners are characterized by their global lifestyle, their appreciation for the finer things in life and their enduring quest for excellence and perfection. These are precisely the aspects that the Mercedes-Benz Magazine offers to the readers- a vibrant cultural tapestry from all over the globe.
The 2nd anniversary edition of Mercedes-Benz Magazine is guest edited by noted writer Chetan Bhagat and has an exclusive racy interview with the living legend, the seven-time Formula One racing World Champion Michael Schumacher along with his teammate from the Mercedes AMG Petronas team driver Nico Rosberg. The Mercedes-Benz Magazine also features “Candid Confessions” with style icon and Bollywood celebrity Malaika Arora Khan. The content of the second anniversary edition is a rich blend of global imagery and narration punctuated with interesting highlights of Mercedes-Benz India activities.
Mercedes-Benz magazine has featured international celebrities like Michael Schumacher, Designer Tommy Hilfiger, Architect Herzog & de Meuron, top model Karolina Kurkova, top explorer Mike Horn, Singer Estelle, Soccer player Lira Bajramaj, and Skateboard legend Tony Hawk. Aishwarya Rai Bachchan, Priyanka Chopra, Anil Kumble, Vidya Balan are amongst some of the famous Indian personalities featured in the magazine. While the International content gives the global imagery and quality, the Indian Content adds the local feel and correlation. It provides continuing an active dialogue with all customers.