Tuesday, November 08, 2011
By Pranjal Gera
Mercedes Benz Outperforms Rival BMW in US
Blooming high with spirit of success in United States, the leading German luxury carmaker Mercedes Benz defeated Bayerische Motoren Werke in October sales with the shinning popularity of its C Class models.
Stuttgart, Germany based vehicle maker Mercedes Benz sold 22,637 units in October as compared to BMW car sales of 21,873 units, posting a commendable hike of 23 per cent as against to BMW’s rise of 13 per cent.
According to automobile sales’ figures recorded by TrueCar.com last month, BMW enhanced increments by 35 per cent whereas Mercedes Benz discounts dropped by 15 per cent and that of Toyota Motor Corporation’s Lexus models declined by 12 per cent.
In a telephonic interview, vice president of industry trends at TrueCar.com Jesse Toprak mentioned that there was weakness on the 3 Series for BMW as it’s winding down. Dealers were pressured to aggressively clear out the end of the model year. Mercedes has newer products so they can create value with fewer incentives.
In United States, Mercedes Benz C Class range are the top selling cars and with such lovely response, the country based dealers sold 192,695 units in the first ten months of this year from January to October, registering a wonderful jump of 88 per cent since the launch took place.
With overall outlook till October 2011, BMW – the German luxury auto brand is still leading the market race in terms of yearly sales with 199,552 units sold.
On the contrary, Lexus sales diminished by 14 per cent to 18,092 units after being the best seller in US for the past 11 prolonged years and General Motors experienced a rejection in sales of 12 per cent in the same month of October.
So after a gap of few months, Mercedes Benz surpassed BMW in October sales and the German giant modestly owes all the credit to the increasing acceptance of its fresh C Class range.