Monday, September 16, 2013
By Kamal Swami
Mercedes Benz rejuvenating its identity among car enthusiasts
Organization of every auto show provides a suitable platform to every car manufacturing company to display its new initiative among the car lovers and grab their attention. The ongoing Frankfurt Auto Show is not an exception to it, wherein almost every renowned car manufacturing company is displaying its new models. In same series the various displayed by Mercedes Benz has also succeeded in fascinating audiences towards it to great extent. It would be interested to know that every model displayed by Mercedes Benz during the show has succeeded in grabbing the attention of audiences. One more thing which has been noticed in the new models displayed by company is that Mercedes Benz has tried to develop these models keeping the future needs in concern and therefore these models are completely different from the concept of traditional models.
With an objective of grabbing attention of youth car enthusiasts Mercedes Benz has been focusing on introduction sports utility vehicles from last few years, which can be witnessed in GLA, SLK and AMG models launched by Benz in recent times. The main reason for emphasizing on sportier models is to overcome its contenders. In words of Gorden Wagener, Head of Design, Mercedes Benz, the move from traditional to modern concept is an indication that company keeps on changing its production policy according to changing scenario.
According to sales data revealed by company it recorded sales of 108, 400 units in month of August which in itself is a record. It would be interested to know that company has succeeded in overcoming its contenders liked BMW and Audi to huge extent. According to experts of car industry the main reason for this lead of Mercedes Benz has been increase in sale of cars in hatchback segment. Apart from this the recently launched CLA model is also receiving positive response from car lovers. In ongoing motor show at Frankfurt company’s S500 plug in and GLA models have succeeded in receiving overwhelming response from customers.