Latest Car News in India

Tuesday, January 29, 2013

By Manoj Kumawat

Mercedes Benz to inaugurate Performance Drive Track tomorrow

German car maker and number third luxury car company in the country Mercedes Benz seems to have decided to fight back. This time not with new cars in India albeit differently. The car maker is soon to unveil Mercedes Benz Performance Drive Track in Pune on January 30. This is a new endeavor by the German car giant in motorsports. At this performance drive track, car enthusiasts and motorsport lovers will be learning the ins and out of motor racing. The best part of this new thing by Mercedes is that anybody can take part in it. Be it Mercedes Benz car owners or other make car owners.  

 

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The Drive Track by Mercedes is expected to draw a lot of attention by the young blood in the country specially. The car manufacturer will be providing training and guidance to enthusiasts and people will be given professional training at the event. Thus, it will be an event for those who wish to know the nuances of motorsports. Notably, the car maker is closely associated with motorsports and its latest launch Mercedes Benz B Class Sports Tourer is a marvel in handling sports as well as touring needs.  

This track will be inaugurated near the Chakan plant. The car giant’s new venture is assumed to be a step ahead in establishing the image of the car maker as a luxury sports car maker. In addition to this, the new thinking will be giving the car maker an edge in establishing its brand well in the country. Notably, the car maker has lost its sheen and other two car maker BMW and Audi India have pushed it to the third pedestal from the numero uno position it had held for long. Now that it had decided to launch a new event it will be able to reaffirm its presence in the segment as well as make a fresh attempt in getting its lost sheen. 

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