Wednesday, February 20, 2013
By Manoj Kumawat
Mercedes Benz to invest Rs. 850 crore
Mercedes Benz India is not leaving any room for error and trying its best to make its position in the Indian car market stronger and better. To do the needful, the company has revealed its expansion plans. The firm will be investing a whopping Rs. 850 crore in its manufacturing unit located in Pune Maharashtra. The major reason behind investing such a huge amount in India is, the Indian car market is one of the most thriving one and establish itself even more here. The car maker is also working on its dealership network. Merc opened up a new dealership in Bhubaneswar, while another one is on the verge of inauguration in Jamshedpur. So far, this auto major has 72 dealerships across 31 cities in India, which has given Merc the honor of being the company to have the largest number of Luxury car dealerships in India.
It is not a secret that Audi and BMW are quite in the race in terms of sales. In 2012, Merc India didn’t have impressive sales figures and managed to sell 7138 units, which made it achieve its target. But just by achieving the target doesn’t make a firm on the top spot. But to get back on track and maintain its high reputation, Mercedes Benz India will be launching three new cars this year. First launch would be the New Mercedes Benz A Class hatchback, which is expected to arrive in June. On the other hand, Mercedes Benz B Class Diesel model is likely to arrive in the same month and Mercedes Benz CLA Sedan will also be rolled out for the Indian fans.
Apart from these, recently, Mercedes Benz India brought in new Mercedes Benz G Class (G63 AMG) SUV for a whopping Rs. 1.46 crore.