Mercedes Benz to launch three new facelifts in 2013, expects early recovery
Mercedes India has though reportedly made a target to regain its numero uno position in India by 2016 but it will be attaining it well before it. Three new Mercedes cars in India will be greatly helping it in its effort. These cars are – Mercedes Benz A Class hatchback, Mercedes Benz GL Class SUV and the Mercedes Benz B Class Sports Tourer. These three cars along with some of the facelifts will be making things easier for the German car maker to accede to the top slot. Where the A Class price in India is expected to be around Rs 20 lakh, the GL Class will be positioned above the M Class that has recently been launched in the country.
These three car launches also correspond to Mercedes Benz’s strategy to target the under Rs 25 lakh car segment. Recently, this segment has become hot and hotter with Audi Q3 enjoying it while other car makers are also making money in this segment. As per the reports, the car maker could rethink over the strategy to assemble the B Class in India and instead do it for the A Class that has better prospects than it. But the diesel powered B Class is pretty sure in early 2013.
These three cars are the not the only ones that will help the car maker attain the lost title. Rather these will be the ones that will be helping it a lot. Experts believe that among these the B Class diesel and the A Class hatch will be the two Mercedes cars that will be bringing the change and it could be possible that these two will be posing the greatest threat to BMW and Audi cars of the same segment in India. Other experts believe that 2013 will be really the hottest in terms of the Rs 20 lakh to Rs 25 lakh luxury car segment is concerned.