Wednesday, April 27, 2016
By Manoj Kumawat
Miles and Smiles Rally 2016 by HMIL
Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter organized a Miles and Smiles Rally 2016 for Grand i10 customers in Chandigarh on Sunday, 24th April 2016 under ‘Experience Hyundai’ programme. Covering a total distance of approximately 117 kms, the rally was flagged off from, Hotel The Lalit and culminated at the same point. Sponsored by the Indian Oil Corporation, the rally saw an overwhelming response with as many as 68 Hyundai Grand i10 cars. 250 customers participated with their families. This year Hyundai organised the ‘Miles & Smiles Rally’ with an aim to help Grand i10 customers to acquaint themselves better with their car, learn the techniques of fuel efficient driving, calculate the mileage per litre and also win exciting prizes in the process. Grand i10 is a trendsetter in the hatchback segment defining Hyundai’s automotive excellence in India and has also won many awards including the prestigious Indian Car of the Year 2014.
The rally is a special initiative of HMIL to create awareness about the judicious use of scarce fossil fuels and considering fluctuating prices of fuel, this activity will promote fuel efficient driving habits among Hyundai customers. Speaking on the Miles & Smiles Rally, Mr. Rakesh Srivastava, Senior VP – Sales & Marketing, HMIL, said, “Hyundai being a customer centric organization, consistently organizes engagement activities under ‘Experience Hyundai’ programme. We are overwhelmed with the participation of Grand i10 customers in the Miles and Smiles Rally 2016 in Chandigarh. Hyundai is the most loved New Age brand and with these initiatives we connect with our customers and educate them on fuel efficient driving practices.”
The rally began with an interesting presentation on fuel efficient driving techniques and road safety, after which the participants tanked up at a nearby IOCL filling station. The tanks were sealed after the fuelling and no one was allowed to refuel during the rally. The odometer readings were noted by the organizers and the trip meter was set to ‘zero’. After the flag off, the participants drove on the pre-determined route then taking a U-turn before Ambala Cantt to the IOCL filling station and refuelling was done. The amount of fuel consumed was measured and the participant who had used the minimum amount of fuel was declared winner. Prizes included a cash award of Rs. 15,000 for the winner, and Rs. 10,000 and Rs 5,000 for the first and second runners-up respectively in each category (petrol and diesel). The afternoon was as exciting as the morning with plenty of fun activities, games and prizes for the customers.