Wednesday, June 06, 2012
By Manoj Kumawat
Mini cars dealership in Delhi and MINI Financial Services launched in India
MINI India announced the opening of its first dealership in Delhi by the name of Bird Automotive in Vasant Kunj, New Delhi. The dealership will house the MINI Hatch, MINI Convertible and MINI Countryman for display and will be headed by Mr. Gaurav Bhatia, Managing Director, Bird Automotive.
According to Dr. Andreas Schaaf, President, BMW group India, with the launch of Bird Automotive, India will now experience the world’s most exciting premium small car brand. A MINI is not just a car but a personality on wheels, a fashion statement and a way of life, the fun never stops with the MINI and since Delhi is natural in its amalgamation of trends and traditions with enduring high spirits, it definitely offers a perfect setting to the world’s most emotional auto brand.
Bird Automotive at Vasant Kunj, New Delhi will be an exclusive dealership covering an area of about 5000 sq. ft. The duplex building will have a six car display setup. The dealership has been designed with the urban layout that represents the iconic MINI elegance. Just beside the premises, there is a MINI DJ lounge, MINI lifestyle collection and MINI Accessories for display.
Mr. Gaurav Bhatia, Managing Director, Bird Automotive, rightly said, “We have been working with BMW Group India since 2007 and this association has been very successful and tremendously exciting. We are thrilled to be a part of the MINI celebration in India with the launch of the new MINI dealership by Bird Automotive in Delhi. We look forward to an enthusiastic response from our customers for the charismatic and exciting MINI”
The MINI Financial Services has been separately launched under the brand name of BMW Financial Services, India that would help the MINI customers avail crucial financial and insurance packages similar to BMW secure that would also act as a value added service to the customers.
With a handful of exciting cars, MINI launched its premium brand venture in India in January 2012 and is now concentrating on successfully establishing a dealer network in the country with its three new units in Delhi and Mumbai.