Thursday, October 11, 2012
By Manoj Kumawat
Mini Deutsche Motoren launched
BMW Mini, a premium car brand which debut in the Indian market in January this year, has increased their footprints in the National Capital by inaugurating new Deutsche Motoren dealership. The cars that will be showcased include MINI Hatch, MINI Convertible and MINI Countryman. Besides Mini car range, the new dealership will also be hosting facilities like MINI Lifestyle Collection, MINI Lounge and MINI Accessories. All Mini variants in India are currently available in a petrol version with six-speed automatic transmission.
The new Mini dealership is situated at Mohan Co-operative Industrial Estate at Mathura Road. With a large display area of 3200 sq ft, the new Deutsche Motoren will be able to showcase five Mini brand cars at a time in the showroom. The company will also be offering their MINI Financial Services at this showroom through which customers can avail lucrative options in finance and insurance. A comprehensive insurance package, somewhat similar to the BMW Secure, will also be offered as a value added service.
Speaking on the occasion, President of BMW Group India, Mr. Philipp von Sahr said that the company is proud to enhance their presence in New Delhi. He added that Mini is not just a car but a personality on wheels, a fashion statement, and a way of life. According to him Delhi is a city of wonderful amalgamation of fun & style, trends & tradition and enduring spirit, because of which Mini truely complements Delhi.
On the other hand, from Deutsche Motoren’s side, Executive Director Mr. Yadur Kapoor said that they have been working with BMW group in the country for more than 5 years now. He added that the association has been very successful so far and they are very excited to be a part of Mini’s India Journey.