Monday, September 26, 2016
By Manoj Kumawat
MSIL Launches M.S. Dhoni Inspired Edition of Alto
Indian car goliath Maruti Suzuki India Limited (MSIL) has launched the limited edition of its best selling hatchbacks Alto 800 and K10 to promote the upcoming movie entitled “M.S. Dhoni – The Untold Story” based on the life Indian cricketer and Indian test match captain M.S. Dhoni. Interestingly this limited edition has been launched in continuation to association of Indo-Japanese car maker. According to the sources of company the price of this special edition will be disclosed in coming days and will go on sale from the first week of October 2016 throughout company dealers located in different cities.
The engine duty in both Alto 800 and Alto K10 will be performing by existing engine configurations of 47.3 bhp 796cc engine and 67 bhp 998cc engine respectively. On the exteriors the M.S.Dhoni Inspired version will embellish features like M.S. Dhoni signature body decals, body graphics, where the interiors will receive reverse parking sensors, sportier seat covers marked number “7” and high defined music system.
It would be interested to know that it is not for of the first time that any car of Maruti Suzuki India Limited has been launched to promote any movies based on life of any celebrity. Prior to this, in the month of July also this year, Kabali Edition of Maruti Swift had been launched by one of the company’s dealer in Hyderabad. That edition was launched to promote the latest movie of South Indian movie star Rajnikanth and was limited only for Swift aspirants in Hyderabad only. But this edition of M.S. Dhoni will interestingly be sold across the country, going through his huge fan follow.
According Mr. R.S. Kalsi, Executive Director (Marketing and Sales), Maruti Suzuki India, said, "Alto's association with the movie is based on the cricketer's massive popularity which harmonises with the credibility of the car in India. As iconic brands both are equally loved and recognised across languages and cultures across India. Alto is the only car brand to cumulatively sell 30 lakh units. M S Dhoni is a living legend of Indian cricket and is recognised for his dynamic leadership style in cricketing world. The achievements and recognitions of both MS Dhoni and Alto make them the true stars of their own leagues."