Monday, April 20, 2015
By Kriti Gupta
New Hyundai Elantra launched in Indian car market
Hyundai Motor India Ltd, the country’s leading premium car manufacturer and the largest passenger car exporter, today announced the launch of stylish, distinctive and premium 2015 Elantra. First Introduced in the year 2004, the new Elantra aims to set a higher standard in the premium sedan segment. With the launch of new Elantra, Hyundai now presents the complete new portfolio of the new generation Modern Premium products to Indian customers. 2015 Elantra promises to create a new benchmark and strives to set a high standard of premium for its class in India with its modern aesthetic design, high-class interiors and cutting-edge technology. Its features include exemplary safety and high efficiency, while boasting of sporty and agile handling. The efficient and high-performance engineering incorporated in Elantra delivers a higher level of driving pleasure.
On the launch of the 2015 Elantra Mr. B S Seo, Managing Director & CEO, HMIL said, “The Elantra has always been the trendsetter in its segment and is now set to offer high standard in the premium segment. The 2015 Elantra will delight our customers with its high-class appeal and agility. Elantra being a global model is Hyundai’s first car and one of only 10 cars in the history of the auto industry to reach over 10 million sales globally. Designed in line with a vision of creating cutting edge driving innovations and delivering outstanding comfort features, the new Elantra is engineered for excellence to cater to various needs of the customers.”
The Premium Fluidic Design Philosophy
The Elantra features a "wind craft" design inspired by nature's contours, dynamic curl of an ocean wave, flowing lines of canyon walls. Called as ‘fluidic sculpture’, the Elantra continues this design philosophy that injects sophistication and dynamic angles into the shape of a vehicle. The sleek dynamic lines and deep grooves create a modern and futuristic look.
Stylish Evolved Exteriors
The 2015 Elantra portrays a truly modern design philosophy through its distinctive exterior styling. Evoking a premium feel, the design cues display the Hyundai family aesthetics, featuring a striking hexagonal radiator grille. Sleek lines flow from front to rear with a sporty profile and dynamic rear end.
The newly-designed stylish bold front bumper and the grille depicted in chrome, as well as adoption of projector headlamps with LED light guide and trendy fog lamps adds a dynamic and high-tech feel to the 2015 Elantra. The 16-inch newly designed 10 spoke alloy wheels and chrome moulding on its belt line accentuates the Elantra’s sporty and premium image. The new two-tone rear bumper and chrome tipped exhaust boost the sporty appeal of the car while the LED effect wrap around rear combination adds to the hi-tech and premium imagery.
Below are some key exterior elements:
• Stylish bold Front bumper with chrome insert grille
• Projector Headlamp with LED Guide Light
• New Trendy Fog Lamps
• Chrome Window belt-line
• Chrome Tip Exhaust
• New Design 10 spoke 16” alloy wheels
• Electrically adjustable and retractable outside rear view mirror
• New LED effect rear combination lamps & sporty dual tone rear bumpers
• Chrome Door Handles
• Rear Parking Assist System (Rear sensors and rear camera)
The 2015 Elantra’s premium interior comes with host of segment-first features. The High-tech elements and sportiness strikes the best sense of the luxury. With exciting flowing shapes and high-grade materials interprets contemporary premiumness of the car. The new Elantra seats feature comfortable upholstery and ergonomic contours. Attractive seats covered in full leather exude modernity.
The spacious cabins & innovative features that blend perfectly with the exteriors, have been designed to create an environment of breath-taking refinement, while the lines on the interiors of the doors give the Elantra a premium appeal.
Interior appeal of the 2015 Elantra gets a boost with:
• Sporty black interiors
• Leather seats
• Metallic Scuff plates
• Sporty Aluminium pedals and ergonomically positioned console box with arm rest and rear AC vents
The interior skilfully combines a newly interpreted, sporty and flowing centre console design. The sportily designed, width-emphasising dashboard, newly integrated control and display system represents the modern premium philosophy.
The multimedia system combines entertainment, information and communication: The new generation audio features now an entirely new designed user interface and graphics, 4.3”color TFT LCD display and steering mounted controls also enables networking with mobile devices via Bluetooth® and rear camera display capable.
The Feature rich Masterpiece
To ensure enhanced comfort and convenience the 2015 Elantra offers a large array of Hi – tech features
• Auto Headlamps
• Smart Key with push button start
• Electric Heated Outside Rear View Mirror
• Supervision Cluster
• Electro Folding Mirrors
• Auto Cruise Control
• Bluetooth with controls on steering
• 10 way power seats with lumber support
• New generation touch audio with 4.3” colour TFT LCD
• Rear AC Vents
Safety and Assistance Systems
The integral safety concept from Hyundai combines together all active and passive safety components into a well knitted system – for the safety of the vehicle occupants and other road users. All new Elantra expands the already comprehensive list of available active and passive safety equipment by introducing new segment unique technologies. The body of the 2015 Elantra meets the most stringent requirements and in combination with highly efficient restraint systems, ensures the maximum possible protection for vehicle occupants.
Safety features include:
• 6 Airbags
• Vehicle stability Management
• Electronic Stability Control
• ABS with EBD
• Hill Assist Control
• Electro Chromic Mirror
• Rear view Camera
• Rear Parking Sensors
• Front and rear disc brake