Thursday, March 28, 2013
By Anil Jangid
New JLR Range Rover Sport unveiled by James Bond
In a remarkable event, Jaguar Land Rover has revealed the all new Land Rover Ranger Rover Sport. Designed anew, the car is said to be the most agile and the most feature rich Ranger Rover car that is already known for its sturdy nature and high end performance. James Bond star Daniel Craig took the car through the New York City streets. This is one of the most spectacular unveil of any car in the history and people swarmed in as soon as the new car appeared on the NY streets. Notably, US is the best market for the car and it is believed that the new model will be making much abuzz in the industry and inviting some of the best response now.
It is evident that if James Bond is behind the wheels of a car, it is the best in the industry car. This is what the unveil was intended at. Packed with fastest and the most agile genes, the JLR Range Rover Sport is truly a car that will be giving some tough time to its rivals. The unveil event was studded with celebrities and after a ride through the city roads, Craig handed over the car to a host of celebrities including Michael Strahan (former American football player and TV Presenter), Yasmin Le Bon (Model), Zara Phillips MBE and Jade Jagger (Designer) at Skylight at Moynihan Stationon 8th Avenue. The official unveil of the car took place at this place where the world paparazzi were anxiously waiting for the first look of this car. The new JLR Range Rover Sport features include a new design, enhanced off roading capability, more assertive exteriors, enhancement in luxury inside and a seven seater option. Lighter than the exiting generation, the new car has shed over 500 kgs. The car maker hopes to introduce it in 169 markets across the world.
And, the first unveil was covered live and a live movie ‘The Delivery’ was shot and was broadcasted on the official website of the Range Rover Sport. The unveil has been made just ahead of the New York Auto Show that starts tomorrow. Speaking on the occasion Land Rover Global Brand Director John Edwards said, "The all-new Range Rover Sport is an extraordinary car and we have revealed it in an extraordinary way - live on the streets of its biggest selling market. It turned heads and it stopped traffic in one of the most dynamic cities in the world.” The new JLR car will be available in showrooms across the world by the third quarter of this year.