Thursday, February 23, 2012
By Manoj Kumawat
New Mahindra Xylo and New Happy Legs Advt, see it here
Looks like M&M has vowed to make an impressive profit out of their infant product, New Mahindra Xylo. They are not leaving any stone unturned when it’s about the publicity that it is trying to make. The new tempting television commercial that is being aired nowadays on every T.V. channels proves how desperately they want to shoot up their sales figure. This advertisement is primarily focusing on the changes and new intrudes that has been made into the appearance of the recently launched new Mahindra Xylo. The alluring factor is emphasized over the design and architectures of this SUV.
This Television commercial goes with an old Mahindra Xylo model being cleaned by a car wash and makeover station. The car wash changes the older geometry of the Xylo and reforms it into the latest design that the new Mahindra Xylo exhibits. The advt. is entertaining as well as very informative about the changes that have been inherited into the New Mahindra Xylo. The endorsements are continued by the same media personality and photographer, Mr. Atul Kasbekar. To put some fire into the 36 seconds long advertisement, stunning fashion models are also casted.
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Mr. Vivek Nayer, Sr. Vice President of marketing section of the Automotive Division of M&M stated that the car wash theme is used to drive attention of the viewers towards the changes that have been introduced in the outer design of the car precisely. And this strategy will surely attract more crowd of buyers towards the new Mahindra Xylo.
Showing off the changes in appearance through an advertisement could have been quite boring and ordinary so, the car wash and make over theme was used, although makeover part during a carwash is totally un-natural as per Mr. Robby Mathew, the Creative Director of Interface Communications. It is hoped that this add will rectify many myths that people have over Xylo and they may look at the physical popping that has been worked upon so deliberately.