Thursday, December 13, 2012
By Shilpa Chopra
New Skoda Rapid launched, Skoda’s 'Thanks Dad' FB app adds charm to it
Skoda has launched the new Skoda Rapid in UK albeit differently. The car maker has put up an app on their Facebook page which the users can use and can thank their dad this Christmas with it. The app based on the Australian musical comedy act ‘The Axis of Awesome’. This is an endeavor by Skoda to thank all dads this Christmas for all their efforts they did for their sons and daughters. The new app is also important from the point of view that most of the customers of Skoda cars are the dads who have done great deal for their kids.
As per the details, the Skoda fans can visit the Skoda Facebook page and can create a video that will be based on certain answer to the set questions they give. This music video can then be emailed or shared online with the user’s dad. The concept of thanking the dad on the occasion of Christmas was invented by Fallon London. The latest endeavor by Skoda on the launch of new Rapid also marks its effort in projecting it as a family car. Thus the new app strengthens the familial bonds.
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The new Rapid in UK has inspired the latest launch of the new Skoda Octavia as well. However, it is bigger and wider than its previous generation. Among the Rapid rivals in UK are Kia Cee’d and Chevrolet Cruze. Where the Kia Cee’d has an upperhand in terms of warranty and cabin size. Meanwhile, the car fails to impress those who have Cruze on mind as it is the roomiest of the three. In addition to this, the equipment intensity as well as low CO2 emission are also big plus in favor of the Kia Cee’d. But the new model of the Rapid is believed to transform the market and get some unprecedented sales this Christmas.