Tuesday, December 18, 2012
By Manoj Kumawat
New Tata Aria Pure LX launched at Rs. 9.95 lakh
It seems that Tata motors is experimenting with its cars and is forcing Tata Safari, Tata Safari Storme and Tata Aria to fight among themselves and with others equally. Already Safari Storme ate Safari sales in India and now the car maker has launched Tata Aria Pure LX at an attractive price of Rs 9.95 lakh. The new Tata Aria low priced variant launch is seen as a major volume puller and this will bring some new motion in the sales of this car. It is said that already the car has picked up pace during the festive season and this new variant will add to the blessings.
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With the new price in, the Aria is now a rival of Renault Duster that has a price range of Rs 7.49 lakh to Rs 11.69 lakh, Mahindra Scorpio (Rs 7,74,028 to Rs 12,21,718), Tata Safari (Rs 8,15,574 to Rs 13,25,052) and Force One (Rs 11,18,514 ) besides the Tata Safari Storme that has a price range of Rs 9.95 lakh to Rs 13.66 lakh. Now in this range, Safari still is the most affordable SUV by Tata.