Latest Car News in India

Tuesday, February 14, 2012

By Pawan Rana

New Tata Sumo Gold launched in new markets

The country’s leading automaker, Tata Motors has great expectation with its newly launched Tata Sumo Gold SUV, expected to change the growth graphics of the company. Stepping ahead, Tata is targeting to cover the rural and semi urban market along with the SUV & taxi segment.

Company is well determinate to achieve the sales of 18, 000 units by the end of this financial year. Initially, with an intention to get the firm grip across the domestic market the company has launched its vehicles in four major states including West Bengal, Uttar Pradesh, Maharashtra and Tamil Nadu.

Tata Sumo Gold Photo

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Company has receiving the huge response from the buyers, said by the Ashesh Dhar, the head of (utility vehicles, product group) Tata Motors. Just before Tata Sumo Gold launch, company has reported the total of sales of 1,100 units of Sumo in a month and now it touches the new heights with the sale of 3, 300 units a month.

With the constantly growing sales figures, the company is very hopeful to make it upto 18, 000 units and 24, 000 units including all the Sumo models by the end of this year, he added further. He also admitted that the company is aggressively implementing their plans to establish its market across the country by covering the rural, semi urban market and the taxi segment in urban market.

 

Tata Sumo Gold Photo

See More Tata Sumo Gold Photos Get Tata Sumo Gold Price

 

The unique SUV ‘Tata Sumo Gold’ is doing well in Punjab and Chandigarh marketplace that has been designed after the extensive consumer studies and practical testing sessions, said Dhar. The Indian buyers are available with the four new variants of the Tata Sumo Gold including GX, EX, LX and CX.

These all variants come with the three year warranty period or 100,000 km. The sixth generation, Tata Sumo Gold is priced from Rs.5.35 lakhs onwards (ex-showroom, Chandigarh).

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