Tuesday, February 19, 2013
By Pawan Rana
New Tata SUV variants upcoming, Aria LX to be available across India
Tata Motors has little stuff to smile at these days. The Tata Safari Storme is one of it. The reason why Tata is reeling is Mahindra SUVs in India. It is due to growing popularity of Mahindra SUVs including Mahindra XUV 500, Mahindra Quanto and all time hit Mahindra Scorpio, Mahindra Bolero have taken the sheen off Tata SUVs. Though Safari Storme is creating a sensation but the representation in the segment is still incomplete. It is to step up this representation that Tata is hoped to launch a new Tata SUVs as well as extend the availability of Tata Aria LX across India.
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Currently, the low priced Aria edition is available in select states only. In the meantime, there are reports that Tata is also hurrying up the launch of Nano Diesel and Nano CNG as the demand for other than petrol cars is going to have further boost in the light of the fresh increase in the price of petrol and diesel. However, as the SUV segment now starts at as low as Rs 6 lakh, the SUV maker will do whatever it can to pitch in SUVs soon so that it continues with its journey with new jest.
Now that Tata has realized that its no activity is demeaning its prospects in the industry, the car maker seems to have decided to launch new SUVs and new variants of its existing SUVs in the coming months. Starting with new variant of Storme, the car maker is all set to extend the presence of Aria LX to pan India. This will not only help the car maker increase sales, but this will also make it compete well in the segment and register its presence well in India. Currently, the car maker is losing its grip over the market and it is in dire need to get some momentum.
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