Monday, March 25, 2013
By Pawan Rana
Nissan Micra ad recognized by Limca Book of Records
The power of Facebook, Twitter or any other social media platform is immense, more than TV, or print ads. Realizing this potential Nissan India had started ‘New Star of India’ ad campaign on Facebook and started online audition for a TV ad to be shot. Limca Book of Records has recognized this first online audition ‘New Star of India’. Notably there were over 2500 participants who uploaded their short videos as nominations on Facebook. Also, the final movie that was shot using over 29 blue colored Nissan Micra and this is also a record. Out of the 2500 participants, 20 finalists who were votes best on Facebook were co stars of Ranbir Kapoor who shot the Micra ad.
In addition to the recognition by Limca Book of Records, the facebook page of Nissan India had over 5.21 lakh fan following by the end of March last year. In addition to this, the campaign gave instant publicity to Micra across India and young talents made entries for the campaign on Facebook. Later, after the auditions were over, 20 winners had a chance to be co stars of Ranbir Kapoor who is the brand ambassador of Nissan India. Enthused with the creation of record, Nissan India MD and CEO Mr. Takayuki Ishida told press that they are highly delighted with the achievement and he reiterated Nissan’s vouch to bring excitement and innovation to whatever field it enters into.
Meanwhile, Nissan cars are gradually getting a strong hold over market. The recent entry Nissan Evalia that too with the lowest EMI option of Rs 14,999 is gaining momentum in terms of sales. Already the car got a good response but it still lacked sales in comparison to Maruti Ertiga or Toyota Innova which are it biggest rivals. In the meantime Nissan Sunny and Nissan X Trail are also gaining some strength in sales while Nissan Micra continues to be the best selling Nissan car in the country. Soon the new Micra will also be in after a Thailand launch and it is believed that sales will get a strong push after it.