Thursday, June 23, 2011
By Pranjal Gera
Nissan Student Brand Manager (NSBM) Program Launched for the second time
The Japanese car giant Nissan has launched its Student Brand Manager Program for the second time.
This program will help in improving the brand image of Nissan and also increase its sales market and help it to grow popular in India.
The students from over 150 colleges from 15 cities will participate in this program.
Only 20 students, out of 1200 shortlisted candidates, will become the ‘Nissan Student Brand Manager’.
They will have a working period of 6 months and will receive Rs. 20,000 as marketing budget and Rs. 30,000 as stipend.
Mr. Dinesh Jain, CEO, Hover Automotive India spoke at K.J. Somaiya collage and said that this program would be a once in a lifetime opportunity and will prove to be a very good program for their future.
Nissan motors has an attractive portfolio of cars including Nissan Micra, one of the most popular hatchback car in the Indian market, Nissan Xtrail, a luxury Sport Utility Vehicle, Nissan Teana, a Sedan and Nissan 370Z a sports car.
Some of the popular hatchback models in the Indian auto market are Ford Figo, Maruti Swift, Hyundai i10, Chevrolet Beat and Volkswagen Polo. Apart from these popular models, cars going to hit the Indian roads this year are Toyota Etios Liva, Chevrolet Beat Diesel, Maruti Cervo and New Ford Fiesta.