Thursday, May 14, 2015
By Manoj Kumawat
Nissan Terrano Groove launched in Indian car market
Nissan Motors, the Japanese car maker today launched the special edition of its highly acclaimed SUV Terrano in Indian car market with price tag of Rs. 11.45 lakh (ex-showroom price, New Delhi). The Special Edition has been codenamed as Nissan Terrano Groove. The major attraction offered in this Special Edition includes high defined audio speakers from Rockford Fosgate. Other major attractions adhered in this version includes renowned fabric mats along with LED scuff plates on the doors along with chrome garnish cluster on fog lamps, tailgate and tail lamps.
Addressing the launch of Nissan Terrano Groove. Mr. Guillaume Sicard, Nissan India Operations-President said that the new Groove edition has been launched to lure the buyers who expect their vehicle to exhibit their personality. With launch of Groove company feels that Terrano will succeed in grabbing their attention to great extent. According to company reports only 250 units of this Special Edition would be sold in Indian car market. It would be interested to know that company has also launched an advertising campaign for Nissan Terrano starring Bollywood star Sushant Singh Rajput endorsing the SUV.
In the words of Mr. Arun Malhotra, Nissan Motor India Managing Director, with this new Special Edition company intends to grab the attention of young SUV enthusiasts and therefore it has planned the advertising campaign making perfect mix of music and dance.