Wednesday, February 06, 2013
By Shilpa Chopra
Nissan, Volkswagen and Daimler zero in India for their low cost car brands
India has certainly got new prominence among international car makers and that is why some of these have given their low cost car brands a unique identity in India. After Renault, Nissan, Volkswagen and Daimler have all decided to come up with their low cost car brands slated for India. These brands will be launching their cars and thus these will be uniquely identified cars that have been specially customized and made in India, for India. This will help these car makers keep their image of manufacturing premium cars intact while increasing volumes and market share through their low cost car brands.
Meanwhile reports suggests that just as Nissan is ready with Datsun, Volkswagen is also thinking on bringing the low cost car to be built in China to India and other such emerging markets as well. It seems that India is at the prime target of car makers world over, specially the German and the Japanese. In addition to this the French car maker has already tasted success in the form of Renault Duster which is the rebadged car from the stable of its low cost car brand Dacia. Similarly, GM has just introduced two cars – Chevrolet Sail UVA and Chevrolet Sail sedan from the stable of its Chinese partner Sail and it will soon be launching the Chevrolet Enjoy MPV. Furthermore, Hyundai and Toyota are also interested in introducing their low cost car brands Kia and Daihatsu respectively.
Reports also suggest that all foreign car makers have realized that it is the low cost cars win the race in the country and not the premium cars. Also, they have realized that this is the reason why Maruti is at the pinnacle in the country as it has a car for everyone from the lowest budget to the most premium SUV as well.